As someone who has stayed in motels as well as five-star hotels, who eats questionable leftovers from the pan and has also dined at Michelin-rated restaurants, I believe that quality is contextual. When I was first learning how to paint, I bought cheap paints. I still use inexpensive paint occasionally, […]
Category: value
Making yourself valuable 101, part 2
How much is a cup of coffee worth to you? Say, a cup of Starbucks coffee, the medium size (I obviously don’t drink coffee), but they’re out of cream and sugar. How much would you pay for this cup of coffee right now? How about at 1am if you’re trying […]
Making yourself valuable 101: pt 1.
Valuable gemstones are valuable precisely because of the extreme pressure and heat it takes to form them. It takes skilled artisans and/or technicians to handle, cut, and shape them. It’s not easy to work with them, so that rarity builds value. Salt water covers 96% of the planet’s surface. […]
What are you really buying?
People aren’t actually buying the physical thing or service (I’m just going to use the shorthand of “product”) that we are selling. They’re buying the benefits and emotional impact that the product delivers. We don’t hire an illustrator for an amazing image. We hire an illustrator to create an image […]