This one is for all the perfectionists out there. It’s easy to try and fight for that last 5% to make something “perfect.” but the benefit of this last 5% often is outweighed by the cost of it. Internalizing this can be difficult for a few reasons. As the world […]
Category: value
Watermelon
Watermelon is the best fruit ever. From the high water content to the texture that gives you just enough crunch yet crumbles in your mouth, to the amazing flavor, watermelon is obviously the best fruit around. Grapefruit is the worst fruit ever. It’s sour, has a peel inside the peel, […]
Be Better
The interesting thing about the quest to be better is that it’s a quest without an end. Better is always in relation to something else, so the context matters a great deal. And if you’re always looking to be better than you are, then even when you achieve the state […]
Speaking the Same Language
If you were trying to sell me a jacket based on the fact it’s a designer label, you wouldn’t make a sale. If you were trying to sell me a jacket based on the fact that it’s on sale, you probably wouldn’t make a sale. If you were trying to […]
Pit Stops on the Rainbow
What’s at the end of the rainbow for you? Money? Fame? Love? A gaping hole of always wanting more? The tricky thing with having an idealized goal in mind is that you’ll never know if you’ll achieve it until you do, as every other moment until then is less than. But […]
Hall Pass
In high school, due to my somewhat extensive extracurricular activity list and sports involvement, I was often walking around school during class with a hall pass. I would often see the hall monitors, with their sunglasses and walkie-talkies, patrolling the halls. And as your typical “stay-out-of-trouble-Valedictorian-club-president” type, I was always […]
Playing Big, Playing Small
If you’re into personal development like I am, chances are you’re constantly being challenged to play the biggest game that you can. Meaning that you’re looking to do more, level up, scale, etc. While I’ll never encourage anyone to play small, I want to remind you that terms like “big” […]
Bifurcation
I’ve recently learned from Margo Aaron that good copy bifurcates, which is a fancy word that means to divide or fork into two paths. Basically, what this means is that good copywriting lets you know whether or not it is for you or not for you. So if you’re looking […]
The Best Restaurant in the Universe
Figuring out what the best restaurant is in an entire country is a downright ridiculous feat. Even figuring out the best restaurant in a city is pretty silly goal. Because if you’re not clear on what metrics you’re using to evaluate, there will be tons of dissenting opinions, and they won’t […]
For Yourself or For Others
If you’re creating something – whether that’s sales copy, a new video game, art, a book, whatever – it is helpful to know if it’s for you or for other people. If it’s for other people, hopefully you’re taking the time to make sure that these people want what you’re […]