How often do we honestly ask for what we want or need? I think there’s a cultural flaw that asking for help or even for what we want is a weakness. I don’t get it. When you’re clear about what you need and want, you can not only more clearly […]
Category: marketing
Becoming a Curator
Making art requires curation. When you’re painting, by choosing a subject, you’re also choosing what NOT to paint. If you’re painting a portrait, you’re not painting a landscape. If you put a figure into a landscape, you’re not painting the figures that you don’t put into the landscape, or the […]
Slime Time
I’ve been really creatively inspired by Retroband’s most recent toy drop (which, I’m disappointed to say, sold out while I was entering in my credit card info), and while I’m thinking about creating my own slime toy, I started thinking back to all my slime toys as a kid. Teenage […]
Making yourself valuable 101, part 2
How much is a cup of coffee worth to you? Say, a cup of Starbucks coffee, the medium size (I obviously don’t drink coffee), but they’re out of cream and sugar. How much would you pay for this cup of coffee right now? How about at 1am if you’re trying […]
What are you really buying?
People aren’t actually buying the physical thing or service (I’m just going to use the shorthand of “product”) that we are selling. They’re buying the benefits and emotional impact that the product delivers. We don’t hire an illustrator for an amazing image. We hire an illustrator to create an image […]
Barriers to Empathy, pt. 3
So I talked about the need to be right and expecting empathy back earlier. The 3rd Barrier to Empathy is: 3. Expecting Change Right Away (Or At All) Like I said earlier, the toughest part about trying to become more empathetic (especially when trying to become more empathetic to drive […]
Barriers to Empathy, pt. 2
The second barrier to empathy (see the 1st here) is: 2.Expecting Empathy Back If you’re of the mindset that you can use empathy to drive change, you’re already looking at this as a tactic in order to get something you want. Whether it’s enrolling a team in your leadership or […]
Barriers to empathy, pt. 1
If you’re looking to have more empathy, but you’re struggling with it, I believe there are three barriers you need to overcome. Barrier 1: The Need to Be Right You’ve figured out that by having empathy, you can learn what other people’s needs are, and you realize that by understanding […]