I’ve been thinking a lot about Kaiju Coaching this weekend, and something I’ve come up with is that I’ve been pretty unclear about who I serve specifically. “Leaders” and “those with impostor syndrome” are pretty general, and since I’ve also been reflecting on copywriting (probably because I’ll be head coaching […]
Category: marketing
Bigger
When we think of making a project bigger, I often think of scale – more customers, more impact, more media, more sales, more money. While there’s nothing wrong with scale, if you look at those thoughts, it’s obvious that I’m thinking about how it could be bigger for me. I […]
Minimum Viable Project
You might have big dreams about how something is going to get created, or implemented, or launched. You might also have very real constraints that will prevent that optimal ideal from coming into reality – at least at the very start. Instead of being discouraged, what’s the minimum viable version […]
Launching Like a Slug
Our society tends to think about launching as some massive event. There are tons of entrepreneurial products around the idea of organizing massive events to gain critical mass. There’s visions of exploding out onto the scene, fully formed. Think BTS performing on a stage around a live birth going on […]
Absolutism
While there might be exceptions, in general, the more something leans into absolutism, the more likely it’s going to be incorrect. Assumptions about broad categories of people will often be wrong, especially the larger the category is. Things that work for some people, especially if it doesn’t acknowledge entire systems […]
For You Vs. For Others
If you’re looking to create a successful business quickly, find a need that many people have that you can fill, and fill it. If you’re looking for personal satisfaction, create things that you would love yourself. At the end of the day, you need to decide if what you’re offering […]
Sixth Sense
I recently started watching Sixth Sense, a Korean variety show where the producers show the hosts three different restaurants, experiences, or people based on a theme (eg. non-traditional foreign workouts, or innovative chicken restaurants). The producers find two existing entities, and create a third one from scratch, going so far […]
Watermelon
Watermelon is the best fruit ever. From the high water content to the texture that gives you just enough crunch yet crumbles in your mouth, to the amazing flavor, watermelon is obviously the best fruit around. Grapefruit is the worst fruit ever. It’s sour, has a peel inside the peel, […]
Speaking the Same Language
If you were trying to sell me a jacket based on the fact it’s a designer label, you wouldn’t make a sale. If you were trying to sell me a jacket based on the fact that it’s on sale, you probably wouldn’t make a sale. If you were trying to […]
The Void vs The Arena
Publishing your work can feel like shouting into the void. Thus, it’s tempting to mold yourself into something that you know will grab attention. “Let’s make it controversial.” “Sex sells, right?” “Well the new trend is X, so let’s try that.” Sure, that might work temporarily, but what happens when […]