I recently started watching Sixth Sense, a Korean variety show where the producers show the hosts three different restaurants, experiences, or people based on a theme (eg. non-traditional foreign workouts, or innovative chicken restaurants). The producers find two existing entities, and create a third one from scratch, going so far […]
Category: marketing
Watermelon
Watermelon is the best fruit ever. From the high water content to the texture that gives you just enough crunch yet crumbles in your mouth, to the amazing flavor, watermelon is obviously the best fruit around. Grapefruit is the worst fruit ever. It’s sour, has a peel inside the peel, […]
Speaking the Same Language
If you were trying to sell me a jacket based on the fact it’s a designer label, you wouldn’t make a sale. If you were trying to sell me a jacket based on the fact that it’s on sale, you probably wouldn’t make a sale. If you were trying to […]
The Void vs The Arena
Publishing your work can feel like shouting into the void. Thus, it’s tempting to mold yourself into something that you know will grab attention. “Let’s make it controversial.” “Sex sells, right?” “Well the new trend is X, so let’s try that.” Sure, that might work temporarily, but what happens when […]
“Authenticity”
The dictionary definition of “authentic” is that someone is true to their own personality, spirit, or character. And I think it’s very interesting, because it implies that there is somewhat of a spectrum of authenticity; that you can be more or less true to that internal character that makes up […]
Hall Pass
In high school, due to my somewhat extensive extracurricular activity list and sports involvement, I was often walking around school during class with a hall pass. I would often see the hall monitors, with their sunglasses and walkie-talkies, patrolling the halls. And as your typical “stay-out-of-trouble-Valedictorian-club-president” type, I was always […]
Bifurcation
I’ve recently learned from Margo Aaron that good copy bifurcates, which is a fancy word that means to divide or fork into two paths. Basically, what this means is that good copywriting lets you know whether or not it is for you or not for you. So if you’re looking […]
Commute or Road Trip?
Both the daily commute to work and the fun-filled road trip with friends are basically long car rides. However, the context and mindset makes all the difference. What stories are you telling yourself about an unlikable task or situation that you’re in? Does it make sense to reframe them, or […]
Snowflakes
“Snowflake” is commonly used as an insult these days, attacking someone’s fragility when they’re not willing to take criticism. Interesting that most people who use this as an insult end up being fairly fragile themselves, but that’s not my point. My point is that “snowflake” might be the perfect metaphor […]
When the Hype Fails
It’s great to promise an amazing work culture, filled with agency and care, sustainability and equality. However, if your culture doesn’t live up to the hype, you’ll begin to create anti-fans who are willing to put their reputations on the line to speak out against your toxicity. Note that if […]