I recently was comparing two products, and one had a name like a serial number, and the other had an easily memorizable name. 

One I can easily tell my friends, the other I personally would have trouble remembering. When I consider how I got started buying products in this particular field, I remember constantly asking peers who were more experienced what they used, and I would have never remembered if they had told me a random string of numbers and letters.

You won’t be surprised that the brand with the easily memorizable name is much larger and well-known.