Often we know facts, inspirational sayings, and quotes from thought leaders.

However, I’d posit we don’t often KNOW the lessons embodied by those pieces of information.

This is because knowledge is helpful, but falls short if there is no context. As highlighted in the toxic culture that plagued Uber, “Do the right thing” is meaningless without the context of what the “right thing” to do actually is.

When we truly know something, we’re able to not only understand how it works in another’s context, but also how we can apply it (or perhaps merely parts of it) to our own.