Shakespeare, in Romeo and Juliet, asks “What’s in a name? That which we call a rose by any other name would smell as sweet.”
Romeo might still be as handsome in Juliet’s eyes if his name was Romulus the Hideous, and I think a rose would still smell like a rose no matter what its name was. But I do wonder how often roses would be given to lovers if their given name were Bloody Stool flowers.
I wonder about Romeo’s confidence in approaching women if his name really was Romulus the Hideous, even if he looked the same.
We don’t like to think that words make a difference, or that marketing affects us, but they do.
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