In the work I do, almost everyone knows who Tim Ferriss is. However, when I go talk to my friends from college, almost none of them know who he is. 

In the work my wife does, everyone knows who Nathan Fowkes is. However, when I talk to anyone who doesn’t know what visual development is, no one knows who he is. 

In the soft vinyl toy collecting world, everyone knows who Candie Bolton is. However, if you don’t make or collect sofubi, I’d guess you wouldn’t know who she is. 

The point is that fame and name recognition is relative to the person who you’re trying to impress. Choose wisely.