What’s the Real Problem?

Is the problem really the logo on your website, or is it that you’re not sending sales emails to people?  

Is the problem what font you’re using on your resume, or is it the fact that you’re not networking with people at the company you want to work for? 

Is the issue really about when you should be holding your Agile stand-ups, or is it that you need to invest more in being a better leader?

We need to make sure that we’re solving for the problem that matters, not the problem that doesn’t have a right answer, or might be easier or more fun to solve.

So what problem are you working on?

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