a painting of the author, the description of the blog, and his URL: rickkitagawa.com/blog

Value by Naming

There are studies that show that once an item becomes yours, you attribute more value to it than if it was not yours. It’s sort of like how I named the plants in my backyard and now I want to take them all with me the next time we move. 

By naming something, you create a relationship with it, and with every relationship you create you write a story about it. When we decide to propose to a romantic partner, there’s now a story associated with their response. I assert there’s also a different perceived value and weight between when you “propose” to someone vs. when you “mutually decide on marriage.”

“Athleisure” creates more value than “sweatpants” or “tights.” “Coaching” gives more value than “asking good questions.” 

Where might there be opportunities in your life to rename something, and what new story will you tell about it?

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