a painting of the author, the description of the blog, and his URL: rickkitagawa.com/blog

Thirst Traps

Thirst traps work for people who sell desire because the marketing matches what’s being sold.

If you’re looking for love or sexual fulfillment and that’s what’s on display it all makes sense.

Sexy models hawking enterprise software probably doesn’t make any sense at all given most circumstances, but that allure of getting attention, even misplaced attention, can be strong. 

How might you rethink your marketing to focus how you provide the hydrating solution for those thirsty for their problem being solved?

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