An illustration of the author wearing a face mask and the text "Black Lives Matter" in a speech bubble

The Words Aren’t the Message

“Your feedback is important to us. Please leave a message.”

“We’ll circle back on your feedback later, but in the interest of time, let’s go with what’s already proposed.” 

Just because you’re telling people you care about them doesn’t mean they’ll believe you if there isn’t demonstrated action that shows that care. 

Words are important, but we often judge people based on their actions. If you want to build a culture of trust, you have to model the behavior that you’re looking for.

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