How many people deserve an individual response when you make a mistake with a Zoom link? Does it matter if they’re executives or if they’re students?
How many people deserve an individual response to a job application? Does it matter if it’s for a director-level position, or for a retail associate?
How many people deserve an individual response to a question about your fundraiser? Does it matter if they are directors of foundations or volunteers helping run the event?
What’s your criteria for reaching out to people individually?
Not everything scales, but maybe not everything should.