an illustration of the author wearing an elf cap and having elf ears in a snowy background

Birdcalls

If you take up the activity of mimicking bird calls, there’s an important question you should ask yourself before you start.

Are you trying to get good at sounding like a bird, or are you trying to get good at sounding like a specific bird? 

Most businesses are started with the idea of being a business. 

How might rethinking about your venture as a specific business unlock new possibilities?

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