an illustration of the author wearing an elf cap and having elf ears in a snowy background

Accessibility

When I was redesigning a logo for my consultancy, my business partner shared with me a website where you get to see if the colors you’re using provide enough contrast for people to read.  

It was a bit alarming to realize that we needed to change the color scheme on our website, as well as change the logo up.  

Everyone focuses so much on getting more leads, more clients, more traffic – but often doesn’t think about accessibility.  If the goal is more people to engage with you, why wouldn’t you do the work to make your site more accessible? 

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