People aren’t actually buying the physical thing or service (I’m just going to use the shorthand of “product”) that we are selling. They’re buying the benefits and emotional impact that the product delivers. We don’t hire an illustrator for an amazing image. We hire an illustrator to create an image […]
Tag: marketing
Frank and Lilith are on sale
Okay, so here’s my totally authentic post about being inauthentic. Until Saturday, I’m running a 30% off sale (use code VDAY) on my two pins, The Monster and Lilith over at my shop www.evilpin.club/shop. I figure, if you want a cute couple pin set, then snag this one. TBH, I’ve […]