People aren’t actually buying the physical thing or service (I’m just going to use the shorthand of “product”) that we are selling. They’re buying the benefits and emotional impact that the product delivers. We don’t hire an illustrator for an amazing image. We hire an illustrator to create an image […]
Month: March 2019
Barriers to Empathy, pt. 3
So I talked about the need to be right and expecting empathy back earlier. The 3rd Barrier to Empathy is: 3. Expecting Change Right Away (Or At All) Like I said earlier, the toughest part about trying to become more empathetic (especially when trying to become more empathetic to drive […]
Barriers to Empathy, pt. 2
The second barrier to empathy (see the 1st here) is: 2.Expecting Empathy Back If you’re of the mindset that you can use empathy to drive change, you’re already looking at this as a tactic in order to get something you want. Whether it’s enrolling a team in your leadership or […]
Barriers to empathy, pt. 1
If you’re looking to have more empathy, but you’re struggling with it, I believe there are three barriers you need to overcome. Barrier 1: The Need to Be Right You’ve figured out that by having empathy, you can learn what other people’s needs are, and you realize that by understanding […]